Inviting marketers to stop guessing and start knowing

The ‘Who Cares?’ platform gave GWI, a data and insights platform, a big, flexible creative vehicle to deliver provocative messages across all their key insight areas with a campaign that reacted to the world around it. If a story broke in the morning, we had an ad out by the afternoon.

increase
in brand awareness

24%

increase
in customer base

2x

advocacy
(strongest in the market)

76%

The Challenge

GWI had recently gone through an extensive rebrand, with a view to creating a brand world that is fit for purpose given the spectacular growth the business has experienced and its ambitious plans for the future. A business that is bold, confident, innovative and energetic, in a way that most others in the world of research and data are not- they wanted a brand story to be told that could announce them to UK and US markets.

Getting unconventional

In keeping with the businesses disruptive ideals, we looked to create a campaign that could really stand out and sought to build a platform that could root the brand in the conversational zeitgeist of the day,

The ‘Who Cares…’ platform gave GWI what they were looking for. A big, flexible creative vehicle where the brand could deliver provocative messages across a range of subject areas.