Taking Miral from UAE developer to global entertainment brand
Miral, a prominent player in the UAE’s leisure and tourism sector, is overshadowed by its own world famous developments, like Ferrari World, Etihad Arena and Warner Bros Studios.
"Make it Memorable" brings animation and music together in a beautiful story, highlighting the incredible experiences they offer throughout the region.
The Challenge
Miral has played a pivotal role in the leisure and tourism sector in the UAE for many years. Through world-renown projects including the Etihad Arena, Warner Brothers Studios, Ferrari World and Yas Bay Waterfront, Miral can lay claim to having transformed the region. But despite this, their portfolio of award-winning global tourist attractions were far more recognised than the company that created and managed these experiences.
Getting uncoventional
For Miral, the creation of destinations and experiences is about connection above all else. This human-first, fully-connected, end-to-end vision helped us shape a clear purpose for the brand – to deliver a magnetic experience that stood the test of time.
Impact
As well as creating a visual world that was hyper emotional, we wanted a visceral approach to how we looked at music. Strategically we wanted a soundtrack that could be as memorable and emotional as the film’s story. We involved world-renowned composer Guy Farley and piano superstar Tokio Myers, challenging them to create a sound that was full of wonder, to act as the perfect companion to the story we were telling on screen.
Media Mix
TV, Digital Display, Radio.
