A new kind of memorial for a new generation.
Texts From The Trenches is a new kind of memorial created to reconnect a new generation with remembrance of the 1,117,077 commonwealth men and women who sacrificed their lives during WW1.
The Challenge
For a certain generation, the Great War is nothing but a historical moment in a textbook. As more and more people lose any generational links with World War I, we wanted to mark the 100th Anniversary by bringing the stories of that awful war to life for a new generation.
Getting unconventional
We dived into the National Archives and took snippets from diaries of the brave men and women, presenting them in a modern text format to capture attention.
We took these striking moments to the streets of London through a guerrilla poster campaign, and engaged Talon Outdoor to provide media space at universities across the country, taking the stories of the great war to a new generation of young people.
Impact
Our work was shared across the world, appearing in TV and Print outlets, and being recognised as a leading piece of work by the D&AD, winning both nomination and award for the world.
Media Mix
Outdoor, PR.
