You name it,
we insure it

Competing successfully in the insurance market is no mean feat, but Simply Business did exactly that with ‘You name It, we Insure It’ a bespoke, geographically targeted broadcast, outdoor and YouTube campaign.

Increase
in CTR

3x

Uplift in
prospects

100%

Conversion
rate

98%

The Challenge

How do you maintain double digit growth for Simply Business when their demand capturing channels - search and partnerships start to plateau?

Getting uncoventional

We assisted Simply Business in making their debut on to television for the first time, portraying them as a business insurer who really understands the personal nature of small business. We crafted a campaign that emphasized the unique nature of personal businesses, using amusing names of British companies to entertain and engage the audience while demonstrating the wide range of businesses that Simply Business cover.

Impact

Reaching high-intent custom audiences at scale led to the generation of approximately 150,000 new prospects in three months, and a 1,349% increase in brand interest.