The Agency for Attention Seekers.

Attention is hard to get these days, with brands being found via unconventional means.

It could be from an ad, but it’s just as likely to come from a recommendation, an experience, via a piece of social content from someone you know or a footballer snapped by paparazzi.

We live in an era where you can become a billion dollar brand through instagram, where traditional roles and identities are blurred, and where being bland guarantees obscurity.

Doing things the old way just won’t cut it.

Which is why Truant was formed.