Opinion — Truant London

From white papers to thought leadership pieces, every member of our team is encouraged to write about something they care about.

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Editorial ✖ The Missing Shirt

Foudys and Truant create the first women’s retro football shirt.

Editorial ✖ Was Mo Salah's Selfie a Brand Stunt, and Does it Matter?

CEO, Chris Jefford, considers the broader role of brands in cultural and sporting history.

Editorial ✖ I Came by Train Gets Festival-Goers on Track for a Greener Summer

Sam Ryder, Self Esteem, Greentea Peng & Nova Twins back Truant campaign to take the train and save our planet.

Editorial ✖ Mammoth Campaign Calls to Save Orangutans for National Wildlife Week

Borneo Orangutan Survival UK partners with Truant to spread the word about the near extinct orangutan species.

Editorial ✖ Bring back the grand gesture

George Bartlett, Associate Creative Director at Truant, on going big on love for Valentine’s Day campaigns.

Editorial ✖ How Can Brands Use Music to Overcome Generational Tensions?

Joanna Barnett, strategy director at Truant shares three potential strategies.

Editorial ✖ Simply Business' Musical Extravaganza Shakes Up Insurance

Truant film from Blink director Fred Rowson features a reimagined version of the Tina Turner classic ‘The Best’.

Editorial ✖ This Short Film Is a Dark Comedy with a Green Message

Truant gives away free ad to a lucky sustainable energy company.

Editorial ✖ Make Your Music In the Kitchen

Truant's Charlie Lindsay on why the chaotic creative process is sometimes necessary.

Editorial ✖ Survive Past 2025

How to survive and thrive in a new era of technological and cultural shifts.

Editorial ✖ Community Playbook

Introducing Truant’s 5 Point Community Playbook.

Editorial ✖ Sell Veg Like Vapes

Why carrots could learn a lot from Tony The Tiger.

New hire ✖ Joanna Barnett

Big welcome to Joanna.

Editorial ✖ Reshaping Dry Jan

How the rise of non- and low-alcoholic alternatives are destigmatising Dry January and UK drinking culture.

Editorial ✖ Robots beware. The humans are coming.

Making choices on the relationship we have with technology.

UNRULY ✖ Hip-Hop

Bringing marketers and music together to celebrate 50 Years Hip-Hop.

Editorial ✖ Unmasking the magic of creativity.

Reveal the brand building creative process, urges Chris Jefford.

Editorial ✖ Creating a culture of care isn’t a soft option.

Caring for employees is good for business, writes Chris Jefford.

Editorial ✖ When Bands Meet Brands

Top tips for crafting a pitch-perfect music strategy.

Editorial ✖ Keeping it real.

Truant London's Chris Jefford looks to hip-hop for answers.

Editorial ✖ Humans! Assemble!

Using AI to strip away creativity from people, feels pointless.

Editorial ✖ Creativity and legacy: who’s in charge?

Creativity and legacy: who’s in charge?

Editorial ✖ Music finds a way

Technology's utopian and dystopian impact on the music industry.

Editorial ✖ The drink formerly known as Lilt

Killing your darlings is a prerequisite in the pursuit of a fresh clarity in purpose.

Editorial ✖ Music makes the difference

Not giving due care to music means the difference between getting your brand noticed and being ignored.

Editorial ✖ The joy of feeling out of touch

There's a freedom in being the stupidest person in the room.

Editorial ✖ Nicole, Papa, and the search for simpler times

The tougher the times, the more likely we are to 'run up that hill' with nostalgia.

Editorial ✖ It’s the improvisers that win

How pianists and rappers adopt an improviser mindset, and stresses that it can be an opportunity.

Editorial ✖ Love, fear, and the independent artist

Chris highlights challenges independent creatives face these days.

Editorial ✖ Music Matters

Chuck D’s inspiration for driving attention