Developing Cultural Advantage in China and across Asia
From our UK base, we deliver Cultural Advantage for brands across the globe, building deep understanding of audiences, culture and behaviour.
For China, our fluent Chinese and English speaking account, creative and design leads combine local cultural insight with UK strategic oversight, helping brands connect credibly and drive growth.
Across London and Shanghai, we turn time zones into momentum, keeping thinking sharper and work moving around the clock.
从英国战略视角出发,为全球品牌带来跨文化视角,深入理解不同市场的受众、文化与行为。面向中国市场,我们以中英双语团队协作,将本土洞察与英国战略思维结合,帮助品牌更自然地进入中国语境,建立可信连接,推动商业增长。
在伦敦与上海之间,我们把时差转化为协作优势,让思考持续推进,让工作更高效流动。
PORTFOLIO
项目组合
Our creative output is built for China, not adapted as an afterthought. We bring together international craft and local understanding to create work that feels culturally fluent, commercially sharp and genuinely resonant.
我们融合国际化创作品质与本土文化理解,打造更自然、更精准、更有共鸣的品牌传播。
Royal Caribbean
Turn Up The Weekend
2025
- Brand Identity
- Live Event
- Artist Management
Royal Caribbean
Escape, together
2025 & 2026
- Brand Campaign
- Global Platform Alignment
- Localisation

