Where we think out loud, speak to cultural leaders and explore insights that matter.

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Editorial ✖ The Missing Shirt

Foudys and Truant create the first women’s retro football shirt.

SCENES ✖ SXSW

Head of Music at SXSW London, Adem Holness speaks on the need for festivals, the importance of grassroots musicians, venues and more

Editorial ✖ Was Mo Salah's Selfie a Brand Stunt, and Does it Matter?

CEO, Chris Jefford, considers the broader role of brands in cultural and sporting history.

Editorial ✖ I Came by Train Gets Festival-Goers on Track for a Greener Summer

Sam Ryder, Self Esteem, Greentea Peng & Nova Twins back Truant campaign to take the train and save our planet.

Editorial ✖ Mammoth Campaign Calls to Save Orangutans for National Wildlife Week

Borneo Orangutan Survival UK partners with Truant to spread the word about the near extinct orangutan species.

SCENES ✖ TOPJAW

Viral food & travel filmmakers talk on socially relevance, authentic brand partnerships, and the celebrities they've interviewed.

UNCLTRD ✖ London’s Underground Jam Scene

How jam sessions are upholding London's broken music industry.

Editorial ✖ Bring back the grand gesture

George Bartlett, Associate Creative Director at Truant, on going big on love for Valentine’s Day campaigns.

Editorial ✖ How Can Brands Use Music to Overcome Generational Tensions?

Joanna Barnett, strategy director at Truant shares three potential strategies.

SCENES ✖ Charlie Dark MBE

DJ pioneer and community builder, Charlie Dark MBE, talks on his lifelong journey of bringing people together.

UNCLTRD ✖ The Business of Smelling Good

How fragrance became the final frontier of self-expression.

UNCLTRD ✖ Thrifting for Gold

How vintage shopping took over.

SCENES ✖ Solarflare

Al Creative Studio, Solarflare, explores Al's influence on jobs, the music industry, and the future of creativity.

UNCLTRD ✖ Unintended Audiences

When brands accidentally become successful.

UNCLTRD ✖ Embracing Imperfection

Why you shouldn't give a f*ck.

UNCLTRD ✖ Redefining Olympic Sponsorships

Big brands, you're out... welcome, the new runners.

Editorial ✖ Simply Business' Musical Extravaganza Shakes Up Insurance

Truant film from Blink director Fred Rowson features a reimagined version of the Tina Turner classic ‘The Best’.

SCENES ✖ DELLI

Simon Beckerman, founder of Depop and DELLI, on reshaping the food world and building communities.

UNCLTRD ✖ The Fall of Dating Apps

Why we need risk back in our lives.

UNCLTRD ✖ A 'brat' Case Study

How to Find Your Cultural Niche

SCENES ✖ Trisha Lewis (Romance FC)

Talking grassroots sport, working with Pharrell Williams and building tight communities.

Editorial ✖ This Short Film Is a Dark Comedy with a Green Message

Truant gives away free ad to a lucky sustainable energy company.

UNCLTRD ✖ Why Merch Matters

How football kits impact our culture on and off the pitch.

UNCLTRD ✖ The End of Nightlife

Why we need to save our local music venues amidst a UK nightlife crisis.

UNCLTRD ✖ Running’s Cultural Renaissance

How run clubs took over London.

Editorial ✖ Make Your Music In the Kitchen

Truant's Charlie Lindsay on why the chaotic creative process is sometimes necessary.

UNCLTRD ✖ Bleeding Content Into Content

How brands are disguising themselves as memes to go viral.

SCENES ✖ Christian Stevenson Part 2

BAFTA award winning filmmaker, best-selling author and extreme sports veteran. Pt. 2

EDITORIAL ✖ Top tips on measuring an IRL event

Measuring the effectiveness of experiential marketing.

Editorial ✖ Survive Past 2025

How to survive and thrive in a new era of technological and cultural shifts.

CULTURE

Yoa Rotteveel 04/07/2023 Yoa Rotteveel 04/07/2023

Editorial ✖ Humans! Assemble!

Using AI to strip away creativity from people, feels pointless.

Yoa Rotteveel 17/05/2023 Yoa Rotteveel 17/05/2023

Editorial ✖ Creativity and legacy: who’s in charge?

Creativity and legacy: who’s in charge?

Yoa Rotteveel 28/03/2023 Yoa Rotteveel 28/03/2023

Editorial ✖ Music finds a way

Technology's utopian and dystopian impact on the music industry.

Yoa Rotteveel 23/03/2023 Yoa Rotteveel 23/03/2023

Editorial ✖ The drink formerly known as Lilt

Killing your darlings is a prerequisite in the pursuit of a fresh clarity in purpose.

Yoa Rotteveel 23/02/2023 Yoa Rotteveel 23/02/2023

Editorial ✖ Music makes the difference

Not giving due care to music means the difference between getting your brand noticed and being ignored.

Yoa Rotteveel 01/11/2022 Yoa Rotteveel 01/11/2022

Editorial ✖ The joy of feeling out of touch

There's a freedom in being the stupidest person in the room.

Yoa Rotteveel 22/06/2022 Yoa Rotteveel 22/06/2022

Editorial ✖ Nicole, Papa, and the search for simpler times

The tougher the times, the more likely we are to 'run up that hill' with nostalgia.

Yoa Rotteveel 01/06/2022 Yoa Rotteveel 01/06/2022

Editorial ✖ It’s the improvisers that win

How pianists and rappers adopt an improviser mindset, and stresses that it can be an opportunity.

Yoa Rotteveel 06/05/2022 Yoa Rotteveel 06/05/2022

Editorial ✖ Love, fear, and the independent artist

Chris highlights challenges independent creatives face these days.

Yoa Rotteveel 13/12/2021 Yoa Rotteveel 13/12/2021

Editorial ✖ Music Matters

Chuck D’s inspiration for driving attention

Yoa Rotteveel 19/06/2019 Yoa Rotteveel 19/06/2019

Editorial ✖ Why using humour is no joke

“People like a laugh. Simple as that.” Charlie Lindsay

CULTURE

CULTURE CULTURE

CULTURE