Where we think out loud, speak to cultural leaders and explore insights that matter.

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Editorial ✖ The Missing Shirt

Foudys and Truant create the first women’s retro football shirt.

SCENES ✖ SXSW

Head of Music at SXSW London, Adem Holness speaks on the need for festivals, the importance of grassroots musicians, venues and more

Editorial ✖ Was Mo Salah's Selfie a Brand Stunt, and Does it Matter?

CEO, Chris Jefford, considers the broader role of brands in cultural and sporting history.

Editorial ✖ I Came by Train Gets Festival-Goers on Track for a Greener Summer

Sam Ryder, Self Esteem, Greentea Peng & Nova Twins back Truant campaign to take the train and save our planet.

Editorial ✖ Mammoth Campaign Calls to Save Orangutans for National Wildlife Week

Borneo Orangutan Survival UK partners with Truant to spread the word about the near extinct orangutan species.

SCENES ✖ TOPJAW

Viral food & travel filmmakers talk on socially relevance, authentic brand partnerships, and the celebrities they've interviewed.

UNCLTRD ✖ London’s Underground Jam Scene

How jam sessions are upholding London's broken music industry.

Editorial ✖ Bring back the grand gesture

George Bartlett, Associate Creative Director at Truant, on going big on love for Valentine’s Day campaigns.

Editorial ✖ How Can Brands Use Music to Overcome Generational Tensions?

Joanna Barnett, strategy director at Truant shares three potential strategies.

SCENES ✖ Charlie Dark MBE

DJ pioneer and community builder, Charlie Dark MBE, talks on his lifelong journey of bringing people together.

UNCLTRD ✖ The Business of Smelling Good

How fragrance became the final frontier of self-expression.

UNCLTRD ✖ Thrifting for Gold

How vintage shopping took over.

SCENES ✖ Solarflare

Al Creative Studio, Solarflare, explores Al's influence on jobs, the music industry, and the future of creativity.

UNCLTRD ✖ Unintended Audiences

When brands accidentally become successful.

UNCLTRD ✖ Embracing Imperfection

Why you shouldn't give a f*ck.

UNCLTRD ✖ Redefining Olympic Sponsorships

Big brands, you're out... welcome, the new runners.

Editorial ✖ Simply Business' Musical Extravaganza Shakes Up Insurance

Truant film from Blink director Fred Rowson features a reimagined version of the Tina Turner classic ‘The Best’.

SCENES ✖ DELLI

Simon Beckerman, founder of Depop and DELLI, on reshaping the food world and building communities.

UNCLTRD ✖ The Fall of Dating Apps

Why we need risk back in our lives.

UNCLTRD ✖ A 'brat' Case Study

How to Find Your Cultural Niche

SCENES ✖ Trisha Lewis (Romance FC)

Talking grassroots sport, working with Pharrell Williams and building tight communities.

Editorial ✖ This Short Film Is a Dark Comedy with a Green Message

Truant gives away free ad to a lucky sustainable energy company.

UNCLTRD ✖ Why Merch Matters

How football kits impact our culture on and off the pitch.

UNCLTRD ✖ The End of Nightlife

Why we need to save our local music venues amidst a UK nightlife crisis.

UNCLTRD ✖ Running’s Cultural Renaissance

How run clubs took over London.

Editorial ✖ Make Your Music In the Kitchen

Truant's Charlie Lindsay on why the chaotic creative process is sometimes necessary.

UNCLTRD ✖ Bleeding Content Into Content

How brands are disguising themselves as memes to go viral.

SCENES ✖ Christian Stevenson Part 2

BAFTA award winning filmmaker, best-selling author and extreme sports veteran. Pt. 2

EDITORIAL ✖ Top tips on measuring an IRL event

Measuring the effectiveness of experiential marketing.

Editorial ✖ Survive Past 2025

How to survive and thrive in a new era of technological and cultural shifts.

CULTURE

Yoa Rotteveel 10/03/2024 Yoa Rotteveel 10/03/2024

UNCLTRD ✖ FinanceTok and Gen-Z

How did Gen-Z become more financially literate than Millennials?

Yoa Rotteveel 31/01/2024 Yoa Rotteveel 31/01/2024

UNCLTRD ✖ Vol 13

Dissecting the rise of Gorpcore, Damp Jan and the loss of Girlhood.

Yoa Rotteveel 14/12/2023 Yoa Rotteveel 14/12/2023

UNCLTRD ✖ 2023

UNCLTRD 2023, dissecting 5 of the biggest #buzzwords of the year.

Yoa Rotteveel 30/11/2023 Yoa Rotteveel 30/11/2023

UNCLTRD ✖ Vol 12

Hip-Hop and Authenticity: what makes a meaningful partnership?

Yoa Rotteveel 01/11/2023 Yoa Rotteveel 01/11/2023

UNCLTRD ✖ Vol 11

London’s hottest accessory: the click-clacking Lime Bike.

Yoa Rotteveel 28/09/2023 Yoa Rotteveel 28/09/2023

UNCLTRD ✖ Vol 10

How are dating apps adapting to the pandemic of loneliness?

Yoa Rotteveel 24/08/2023 Yoa Rotteveel 24/08/2023

UNCLTRD ✖ Vol 9

How social media's love of hyperbole sometimes overinflated our hype machine

Yoa Rotteveel 27/07/2023 Yoa Rotteveel 27/07/2023

UNCLTRD ✖ Vol 8

What Gen-Z REALLY thinks about alcohol.

Yoa Rotteveel 29/06/2023 Yoa Rotteveel 29/06/2023

UNCLTRD ✖ Vol 7

Death of ‘cool’

Yoa Rotteveel 25/05/2023 Yoa Rotteveel 25/05/2023

UNCLTRD ✖ Vol 6

Deep-dive into the ever-changing world of AI.

Yoa Rotteveel 30/03/2023 Yoa Rotteveel 30/03/2023

UNCLTRD ✖ Vol 5

The history of hype from hypebeasts.

Yoa Rotteveel 23/02/2023 Yoa Rotteveel 23/02/2023

UNCLTRD ✖ Vol 4

The history and importance of traditionally black hairstyles.

Yoa Rotteveel 26/01/2023 Yoa Rotteveel 26/01/2023

UNCLTRD ✖ Vol 3

Cool and inspiring shit across community, tech and music that we love.

Yoa Rotteveel 03/11/2022 Yoa Rotteveel 03/11/2022

UNCLTRD ✖ Vol 1

Welcome to UNCLTRD, a monthly bulletin brought to you by Truant.

CULTURE

CULTURE CULTURE

CULTURE