Miral, a prominent player in the UAE’s leisure and tourism sector, is overshadowed by its own world famous developments, like Ferrari World, Etihad Arena and Warner Bros Studios. "Make it Memorable" brings animation and music together in a beautiful story, highlighting the incredible experiences they offer throughout the region.
Taking Miral from PROPERTY developer to entertainment brand
40.5M
VIEWS GLOBALLY
INCREASE IN
AWARENESS
POST
ENGAGEMENT
Challenge
Miral has played a pivotal role in the UAE’s leisure and tourism sector for many years. Through world renowned projects including Etihad Arena, Warner Bros. World, Ferrari World and Yas Bay Waterfront, Miral has helped transform the region into a global entertainment destination. But while its portfolio of award winning attractions was widely recognised, the company behind them was far less known.
INSIGHT
For Miral, destinations are not just places to visit. They are moments of human connection. Its strength lies in a human first, fully connected, end to end vision that turns entertainment, leisure and tourism into experiences people remember.
IDEA >
MAKE IT MEMORABLE
We shaped a clear purpose for the brand: to deliver magnetic experiences that stand the test of time. The campaign brought this purpose to life through a hyper emotional visual world, designed to make Miral feel as memorable as the destinations it creates.
CULTURAL
ADVANTAGE
To make the brand feel truly visceral, we treated music as a central part of the idea, not an afterthought. We worked with world renowned composer Guy Farley and piano superstar Tokio Myers, challenging them to create a soundtrack full of wonder, acting as the perfect emotional companion to the story on screen.
