A world-first live art installation that transformed Negroni stories into living digital art. It was a celebration of the cocktail, the culture, and the passion of the bartenders who bring it to life.

ACTIVATING ROCKSTAR ENERGY’S LIVE NATION FESTIVAL TAKEOVER

153%

INCREASE IN SALES FOLLOWING
THE SUMMER OF 2024

35.0m

EARNED MEDIA COVERAGE

+2m

CANS IN HAND

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